Trees!
Photographs with a strong perspective are always the most interesting ones to use in a presentation. See the example below. Strong lines leading to a bright spot that almost makes you squint. When adding PowerPoint objects make sure to align them properly with the flow of the image.
In Munich next week
I will be heading to Munich (again) next week to speak at a conference about investor and sales presentations. Ping me if you want to say hi.
Image by Storm Crypt
Image by Storm Crypt
Everyone is a photographer
The wide-spread use of smartphones has given almost anyone a camera in their pocket, all the time. So it has become really easy to collect some great pictures for your company presentation, even at the last minute. You could take them yourself, or email a colleague in a remote office to go out on a photo shoot. The images you are likely to get are going to be far better than the shot of the corporate logo behind the reception desk.
- A group shot of the team replacing high school year book mug shots of the management team
- Your products on display in a store
- People having coffee at the annual sales rep gathering
- One of your (branded) trucks driving off full of product in the early morning
- The 1 liter bottle filling line in full swing
- A store front of your New Delhi shop
- A downtown billboard with an ad for your company on it (not the ad itself)
- A hazy shot of the rock concert you sponsored last year
Reinforcing loops
At McKinsey, we used to call this Business Dynamics, mapping reinforcing and opposing forces using arrows. The concept is borrowed from systems theory in mathematics and physics. These circles can make a great chart to show the main growth drivers behind your business.
The notorious US army spaghetti chart is a more complicated execution of the same principle. Contrary to many critical review, I actually liked it as a visualization of the incredibly complex situation over there.
The notorious US army spaghetti chart is a more complicated execution of the same principle. Contrary to many critical review, I actually liked it as a visualization of the incredibly complex situation over there.
PowerPoint for Mac color rendering
If you cannot get excited about color rendering in software, please skip this post.
There is something weird in the color rendering of Microsoft PowerPoint 2011 for Mac. First, text and shapes get treated differently. If you make the text and the background the same color, the text will appear different. At first it looks like to be designed on purpose. But the adjusted color is actually a bit off on the hue spectrum, creating color clashes. See the example below.
Maybe there is a problem inside the software though. Look at the screen shot below of a presentation in presenter mode. I copied 2 exactly the same slides and you can see that the preview of the second (identical) slide pulls the blue into same purple direction as the text in the previous example. There must be more than one color rendering engine inside PowerPoint.
PowerPoint 2010 for Windows does not suffer from this, and I hope that Microsoft will fix it in a subsequent update (even it was done on purpose). If I want my text to stand out on a background, I want to freedom to decide myself what colors to pick.
There is something weird in the color rendering of Microsoft PowerPoint 2011 for Mac. First, text and shapes get treated differently. If you make the text and the background the same color, the text will appear different. At first it looks like to be designed on purpose. But the adjusted color is actually a bit off on the hue spectrum, creating color clashes. See the example below.
Maybe there is a problem inside the software though. Look at the screen shot below of a presentation in presenter mode. I copied 2 exactly the same slides and you can see that the preview of the second (identical) slide pulls the blue into same purple direction as the text in the previous example. There must be more than one color rendering engine inside PowerPoint.
PowerPoint 2010 for Windows does not suffer from this, and I hope that Microsoft will fix it in a subsequent update (even it was done on purpose). If I want my text to stand out on a background, I want to freedom to decide myself what colors to pick.
Duarte launches Diagrammer
Nancy Duarte’s firm Duarte Design just launched an online market place for PowerPoint diagram templates: Diagrammer. You can select from a library of 4,000 diagrams that are ready to be included and edited into your own PowerPoint presentation. Each file costs $0.99.
I always found one of the best parts of Nancy’s first book Slide:ology (review of the book) to be the collection of diagram concepts. Now this collection has been digitized and automated.
There is one competitor to Diagrammer built right into PowerPoint, the smart objects. But somehow, smart objects never worked for me, they are awkward to edit and to fit into the look and feel of the overall presentation. Moreover, Diagrammer has a much more powerful classification method, helping you to zoom into the exact diagram you need (flow, 2D, 4 steps).
Diagrammer also competes with other template sites such as Slideshop. Slideshop has more elaborate graphics (not always a good thing) and a broader variety of slide types.
Diagrammer fills a clear need for diagrams in everyday, corporate, strategy-type presentations. One of the easiest ways to replace a bullet point chart is to shorten the bullets and put them each in boxes with a framework that shows the relationships between the elements. (Still, it might be hard to resist for many users to shrink the font sizes in each of the boxes and cram in some more text...)
Congratulations to Duarte with the launch of Diagrammer, it shows that they have an open mind to innovate presentation design. It is impossible for bespoke presentation design (like the service I provide) to free the world of poor presentations. Self-service technology might get us there eventually.
I always found one of the best parts of Nancy’s first book Slide:ology (review of the book) to be the collection of diagram concepts. Now this collection has been digitized and automated.
There is one competitor to Diagrammer built right into PowerPoint, the smart objects. But somehow, smart objects never worked for me, they are awkward to edit and to fit into the look and feel of the overall presentation. Moreover, Diagrammer has a much more powerful classification method, helping you to zoom into the exact diagram you need (flow, 2D, 4 steps).
Diagrammer also competes with other template sites such as Slideshop. Slideshop has more elaborate graphics (not always a good thing) and a broader variety of slide types.
Diagrammer fills a clear need for diagrams in everyday, corporate, strategy-type presentations. One of the easiest ways to replace a bullet point chart is to shorten the bullets and put them each in boxes with a framework that shows the relationships between the elements. (Still, it might be hard to resist for many users to shrink the font sizes in each of the boxes and cram in some more text...)
Congratulations to Duarte with the launch of Diagrammer, it shows that they have an open mind to innovate presentation design. It is impossible for bespoke presentation design (like the service I provide) to free the world of poor presentations. Self-service technology might get us there eventually.
Liberated from the email attachment
Clients that run conservative IT infrastructures (usually the larger enterprises) still have a cap of around 10MB on the size of an email attachment. As presentations contain more images, file sizes are getting increasingly larger. Over the past years I have been cropping and compressing to keep file sizes in check, but I think we have finally reached the time to get rid of the email attachment as the preferred way to send files across.
Solutions such as Dropbox provide a very convenient alternative to the email attachment, send a download link to a file, or sync a file both on your hard drive and the hard drive of your colleague.
Now that 10MB is no longer an issue, we can go to 100MB and beyond and this introduces incredible design freedom.
Solutions such as Dropbox provide a very convenient alternative to the email attachment, send a download link to a file, or sync a file both on your hard drive and the hard drive of your colleague.
Now that 10MB is no longer an issue, we can go to 100MB and beyond and this introduces incredible design freedom.
- Put images in at full HD resolution, keep the areas that you cropped out to change a slide design in the future, and have the option to produce very high-grade print material from your working document. There is no need anymore to do destructive compression to your source file. With new devices such as the new iPad with retina screen resolutions going to more than 2000 pixels this becomes essential. A 700 pixel image will look OK on a crappy VGA overhead projector, but will look fuzzy and unprofessional on a tablet
- Embed HD videos right into the presentation file. No more linking, saving files in the same directory and worrying about whether things work. Over the past months I have become convinced of the power of short 30 second videos in presentations. You could even start replacing background stills of a landscape with a looping video that show a gentle breeze going through the tree tops with some birds flying by.
Last week I delivered my first 64MB presentation to a client and I am sure that record will not hold long.
iPad: Keynote tipping point?
I am continuing my research in mobile presentation platforms, with very useful input from you guys.
Until now, the Keynote versus PowerPoint battle has been a feature debate. While Keynote has some better features in some instances, they are unlikely to be enough to switch people over who just invested years in getting to grips with one user interface.
Mobile devices might change that.
There are two types of presentation decks. The everyday presentation is a PowerPoint file that is used in corporates to make business decisions; it is not really meant for presentation, rather it is a more visual substitute for a word processor. The second one is the key company pitch, sales, or fund raising presentation. You use it all the time. You perfect it all the time with small changes. You use it in different settings, mostly for audiences outside the company.
I would argue that by now, it is better to have that crucial presentation in Keynote than in PowerPoint. Why? Mobile devices, and the integration of PowerPoint with iPads is non-existent, while by now Keynote has pretty decent mobile apps.
Pulling out a laptop in a coffee shop to go through a deck is unnatural. Flipping on your iPad is not. An iPad could also be a powerful replacement of the PC + clicker combination that we use for conference room, or even on-stage presentations.
One scenario. You sitting at the reception of a venture capitalist waiting to be picked up. On your iPhone you click through your slides to do a final mental rehearsal. Ah, a typo, a quick fix. You walk into the conference room and one of the VC partners is late. Instead of an on-screen presentation you tell your story verbally, while pointing at a key chart on your iPad when necessary. The second VC partner walks into the room, and immediately you Airplay the presentation onto the conference room screen. You quickly repeat the main points you made by picking off a few slides from your iPad (because of presenter mode, the audience does not see you browsing through tiles) and finish the discussion with the detailed financials, and the use of the funds that you are trying to raise.
I think it is important to have to crucial, all-important, pitch deck available on a phone, table, lap top to be prepared for any situation. And at the moment, only Keynote allows you do that.
Even for big corporates, this might still not be a reason to switch platform. But for the sales department, it could be a reason to invest in a Mac (or install Parallels on a PC) and equip the mobile sales force with iPads with the Keynote app installed on it.
Until now, the Keynote versus PowerPoint battle has been a feature debate. While Keynote has some better features in some instances, they are unlikely to be enough to switch people over who just invested years in getting to grips with one user interface.
Mobile devices might change that.
There are two types of presentation decks. The everyday presentation is a PowerPoint file that is used in corporates to make business decisions; it is not really meant for presentation, rather it is a more visual substitute for a word processor. The second one is the key company pitch, sales, or fund raising presentation. You use it all the time. You perfect it all the time with small changes. You use it in different settings, mostly for audiences outside the company.
I would argue that by now, it is better to have that crucial presentation in Keynote than in PowerPoint. Why? Mobile devices, and the integration of PowerPoint with iPads is non-existent, while by now Keynote has pretty decent mobile apps.
Pulling out a laptop in a coffee shop to go through a deck is unnatural. Flipping on your iPad is not. An iPad could also be a powerful replacement of the PC + clicker combination that we use for conference room, or even on-stage presentations.
One scenario. You sitting at the reception of a venture capitalist waiting to be picked up. On your iPhone you click through your slides to do a final mental rehearsal. Ah, a typo, a quick fix. You walk into the conference room and one of the VC partners is late. Instead of an on-screen presentation you tell your story verbally, while pointing at a key chart on your iPad when necessary. The second VC partner walks into the room, and immediately you Airplay the presentation onto the conference room screen. You quickly repeat the main points you made by picking off a few slides from your iPad (because of presenter mode, the audience does not see you browsing through tiles) and finish the discussion with the detailed financials, and the use of the funds that you are trying to raise.
I think it is important to have to crucial, all-important, pitch deck available on a phone, table, lap top to be prepared for any situation. And at the moment, only Keynote allows you do that.
Even for big corporates, this might still not be a reason to switch platform. But for the sales department, it could be a reason to invest in a Mac (or install Parallels on a PC) and equip the mobile sales force with iPads with the Keynote app installed on it.
Do not dilute your pitch
Usually, a pitch starts really great. When asked, out comes a short and to-the-point story about what you are about. Then we add more info on this, more info on that, until we have diluted our story so much that it sounds pretty much like any other company or fund in your market.
Use the fact that everyone in your industry is creating noise about why the market is so bit, how it is growing so fast. Trigger a recall of this information in the mind of your audience through simple charts. Focus the majority of the time and slides on that unusual story about why you are different than all the others.
Maybe it is good to record that very first pitch on video so you can go back to it in the middle of the design process. Part of the value of a professional presentation designer is sticking to the story that came across in the briefing.
Use the fact that everyone in your industry is creating noise about why the market is so bit, how it is growing so fast. Trigger a recall of this information in the mind of your audience through simple charts. Focus the majority of the time and slides on that unusual story about why you are different than all the others.
Maybe it is good to record that very first pitch on video so you can go back to it in the middle of the design process. Part of the value of a professional presentation designer is sticking to the story that came across in the briefing.
iPad, Prezi, and remotes
The iPad could be the ultimate device for presenting on-stage, solving many problems I have blogged about before:
- It can create a dual-screen view: the presenter sees a different screen than the audience (timer, next slide coming up etc.). Now only PowerPoint and Keynote support this with dual monitors. The iPad can create it instantly for any application, including Adobe Reader, enabling presenting from PDFs
- It can create a non-lineair presentation interface (like Prezi). On your iPad are all the slides in thumbnail view, and you can pick them on the spot without disturbing the audience screen.
There is a real jungle out there of iPhone/iPad presentation apps and none of them get it right. None of them have the thumbnail slide mode, and no one has found a good way to work around the iPad's font limitations (images instead of text?).
This last point is essential if the iPhone/iPad moves from being a remote control directing a computer to becoming the device that powers the project itself.
Has anyone found the ideal iPad presentation app?
Evidence versus detail
They may sound or look the same, but there is an important difference:
- Detail is a pile of facts that bores the audience
- Evidence is that critical (and sometimes detailed) fact that convinces an audience
The counter top presentation
I am currently designing a presentation that is supposed to run on an iPad that sales people take into busy, noisy small businesses to sell something to an owner who does not have time to listen to us.
Of course it has to be short. But we are pondering whether to go with lots-of-big-pictures-slides in 4 minutes, or a few condensed slides in 4 minutes. Big images are better to catch the attention of the owner, but constantly swiping through slides on an iPad might be awkward, and standing in the way of creating a human one-on-one interaction.
On balance, I think to go with the first, what do you think? Have you had experience with this?
Of course it has to be short. But we are pondering whether to go with lots-of-big-pictures-slides in 4 minutes, or a few condensed slides in 4 minutes. Big images are better to catch the attention of the owner, but constantly swiping through slides on an iPad might be awkward, and standing in the way of creating a human one-on-one interaction.
On balance, I think to go with the first, what do you think? Have you had experience with this?
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